What does it mean to do business in fashion retail today? What are the challenges brands face to stay relevant in an ever-changing market? And above all, what role do values play in this scenario? These questions were answered by Alessandro Bracci, President and CEO of the Teddy Group, in an interview with 'Italia Oggi'. His words outline a vision of business that goes beyond the concept of sales and embraces a broader dimension made up of belonging, community and social impact.

There is a special place in Rimini that has been attracting adults and children alike since 25th January, where you can always experience a sense of wonder: Giovanni Paolo II Park, where the first Italian public installation "Animal Factory" by artist and designer Luca Boscardin was inaugurated. The initiative was supported by Calliope Kids, the children's brand of the Teddy Group. The installation is not just a piece of street furniture: it is an invitation to look at the world with new eyes, to explore, to play, to imagine.

The passion for pastry-making and the one for fashion. Thanks to Teddy Monika found the perfect recipe to nurture them both.

One brick at a time the cooperative “Il Segno” (The Mark), located in Montefiore, nearby Rimini, is committed to building a better future for problem teenagers with a painful history. Teddy chose to be part of this life-rebuilding process.

The desire to establish continuous and widespread training has always been one of the pillars of Teddy's corporate life.

In Slovakia, Lucia is the manager of the Terranova shop in Bratislava. She joined Teddy's world while still at school and has never left: she runs the shop as if it were her own and continues to amaze us every day!

From the commitment of families with a common ideal to the support of Vittorio Tadei, the Karis Foundation and the Teddy Group are together building an educational path based on the ideals of solidarity, responsibility and education for the new generations. The President of the Karis Foundation, Samuele de Sio, tells us.

Since 2013, once a month, there is a “special day” at Teddy, very different from all the other days: it is the “onboarding” project, which Veronica Pulga and Giorgia Zurlo have been managing for more than 10 years.

Many initiatives have Teddy collaborators involved in activities dedicated to social commitment, thus creating a positive and true impact on the community.

Freeing oneself from social conventions, leaving a mark on society, conveying one’s own values to the community: those are the essential elements distinguishing happy people. Or, at least, those who are brave enough to look for their own happiness, being aware that only through the journey to self-awareness one can truly be helpful to others.

Apparel is often a way to express ourselves: from inclusive sizing to emancipation and the expression of the self. 

“He who is master of himself has knocked in vain at the doors of poetry”. “No great genius was without a mixture of insanity”. The above quotes, by Plato and Aristotle respectively, clearly explain the role played by folly, anxiety, nonconformism, the ability to see through, in the men that left a mark on history.