About us

"What has always fascinated me about Teddy is The Dream. In fact, even before I met The Dream, I met and was fascinated by the people who lived that Dream, starting with Vittorio Tadei and continuing with so many other people, so many different people, with so many different stories, but who, in their own way, lived the entrepreneurial and value challenge that our founder had written into the Dream.

This is what fascinated me and continues to fascinate and enchant so many of the people who are involved in the day-to-day construction of Teddy, be they young or old, employees, collaborators, customers, suppliers, friends or colleagues.

Who would not want in life to build something as big as the company described in the Dream? That is why the Teddy Dream is not just the dream of its founder. It is the dream of each and every one of us. That is why we invest all our passion, creativity and skills every day to build a company that aspires to leadership.

We are dreamers, but with our eyes wide open! We always have our eyes on the reality of our market, our customers' needs, and we are very pragmatic about it. We are never comfortable, we know that we have to learn something new every day, even if we thought we already knew it. Above all, we know that we have to give our customers a product that fulfils their wishes and our dream. This is our recipe for a work that lives, grows and lasts for 500 years
This is our recipe for a work that lives, grows and lasts for 500 years."

Alessandro Bracci, President and CEO of Teddy Spa

Our business idea

The Teddy Group's corporate culture is based on a broad entrepreneurial spirit. We take responsibility for the world around us and care for our customers' needs.

Entrepreneurship
and leadership

We are committed to identifying, engaging and developing the Group's talents and future leaders because we believe that the most important businesses are created based on people's desire to create something great and meaningful. We want to pass on our corporate culture, which is based on a broad entrepreneurial spirit and employee relations, to future generations, so that we can continue to grow and pass on a bold and caring business to the next generation.

TThrough our training programmes, we want to help those who work with us to fulfil themselves, to grow personally and professionally, and to express their potential. So that the company can continue to create new value that can be shared with everyone.

Business
sustainability

Since its inception, the Teddy Group has been committed to making a positive impact on people and society. We are committed to building a sustainable business capable of creating long-term value for our employees and all stakeholders. This is also Vittorio Tadei's dream: to cultivate the company's growth with a sense of responsibility towards others, be they our partners, customers or the future professionals of the Teddy Group.

The customer:
our guiding star

Vittorio Tadei used to say, 'If you listen to your customers, you never make mistakes. This is still an effective approach for our company today. It requires an attitude of humility and listening, to which we then add our skills and creativity. It is thanks to this attitude that we work every day to create products that meet people's needs.

The story of Marinella

Over the years, we have been using the name Marinella to give an identity to the ideal client of our company. A character that was created to give a name to our customers, to get to know them better, but that soon became part of our meetings, in the form of a recurring question: what does Marinella want?

Today, Marinella has many names, many identities, many stories to tell: she is no longer just a woman, she comes from many different places, she has new needs and desires. But taking her perspective is a key process in finding new solutions or testing an idea's effectiveness. It is as if each of our clients, in collaboration with us, were part of the definition of her ideal style.

Nurturing relationships

Without enthusiasm, nothing great has ever been accomplished," said R. W. Emerson. To imagine possible futures for the company, the spark of enthusiasm is essential. Inspiring more than 3,000 employees is a big challenge: we tackle it by organising meetings and events, fostering a sense of togetherness through the Belong magazine, and paying close attention to internal, offline and online communication. So that a natural understanding with our customers is reflected in the cooperation between our employees.

Our history

1961

A big dream begins in a small store

When Vittorio Tadei entered the world of fashion, he was a young man from Rimini, a keen cyclist and curious about the world. It was in the clothing store run by two sisters in Riccione that he discovered his interest in clothes, his passion for customers and his instinct for knowing exactly what people wanted. Two passions that would shape the soul of the future Teddy.

Beyond the riviera: the first store and wholesalers

Having discovered his calling, Vittorio opened a knitwear workshop in Rimini to supply local shops. This was just the first step in a great expansion: in the seventies he began to wholesale throughout Italy and the first stores were opened between Emilia Romagna and the Marche. Vittorio understood that the key to being as close as possible to the people was to have his finger on the pulse of the distribution business.

1988

Terranova e Rinascimento between retail franchising and wholesale distribution

The creation of Terranova in 1988 was a turning point for the Teddy Group. From then on, it explored new markets around the world and developed a unique way of retailing through consignment franchising. Ten years later Terranova is present in 20 countries. As Terranova grew, it continued to wholesale Italian ready-to-wear clothing. In 2000, this line of business gave rise to the Rinascimento brand, now known worldwide through an international wholesale network and physical stores.

2005

Calliope: a world beyond the product

It was in 2005 that Teddy expanded and created its third brand: Calliope. With 400 stores opened worldwide that year, the development of the new brand identity was also an opportunity to strengthen and define the Terranova identity. Teddy can now offer people not only the solidity of a product, but also the depth of an experience, the imaginative power of a reference world, thanks to two new concept stores.

2011

From Teddy Spa to Teddy Group

“The joy of seeing Teddy walk on its own two feet is the greatest happiness”Vittorio Tadei

30th November 2011: Teddy is 50 years old and Vittorio Tadei is leaving it to the new generation to lead it into the future. He wants to build a solid foundation on which it can flourish, challenging the targets usually mentioned in business plans. The future Vittorio envisions is not the next 5 or 10 years, but the next 500 years. In this new phase, a new organisation of the company is taking shape. Management training is starting and the company structure is being revised to face the challenges of the future with renewed energy and confidence.

2020

Teddy Group distribution hub

The new Teddy Group Distribution Centre, located in Gatteo, a few kilometres from Rimini, has been built following a major economic and strategic investment. The aim is to provide a better-quality service to customers, a more prudent management of purchases and the creation of a more sustainable business model.
The centre has been awarded Leed Gold certification, one of the most prestigious international certifications. This will enable the Teddy Group to reduce the environmental impact of its entire supply chain.

2022

The minority shareholder: a book about the life of Vittorio Tadei

In 2022, we published the book “The Minority Shareholder: The Human and Entrepreneurial Adventure of Vittorio Tadei” to give a visible insight into our foundations, the story of the man who laid them, who wanted them, his dream and how it was made his own by so many men and women. The book weaves together personal anecdotes and the entrepreneurial vision that transformed a youthful fashion dream into a global brand. It celebrates the legacy of a man who knew how to combine business and human values, leaving an indelible mark.

And what about the present?

Today, we are a reference in the daily lives of people around the world. Choosing a garment from our brands is increasingly a way of expressing, through style, a sense of belonging to a story, an idea, a world. Everything we do is centred on the desire to give people a sense of belonging. We do this through innovation and a commitment to responsible business practices.

Beyond profit

"Spend part of the net profit each year on meaningful social work, both in Italy and abroad." (From Teddy's Dream)

Our corporate culture, expressed in the Dream, constantly reminds us of our sense of responsibility towards the needs of the community, a social responsibility that is not a separate element of our work, but one of the reasons for the company's existence. Supporting projects of solidarity and integration, especially for young people and the most vulnerable in the world of work, guides our actions and our presence in the market.

“A man is a steward of the goods that he has, and not the master of them.”

One afternoon in 1948, among the rubble of his bombed-out house in Rimini, Vittorio Tadei read these words. It was the inspiration, still alive today, that led the company and the Tadei family to take part in numerous solidarity projects all over the world, and that continues to this day through the projects of our Corporate Citizenship programme, which provides not only for donations to social causes in Italy and abroad, but also for the active participation of Teddy's employees in helping those most in need, especially young people, through voluntary work experiences.

Furthermore, the Gigi Tadei Foundation - established in 2014 and integrated, also involving the other daughters, into the parent company T&M Holding S.p.A. group, in memory of Luigi Tadei, Vittorio's son who died in 2006 - continues to carry on the compassion that Luigi and Vittorio Tadei felt for young people and the weakest, by supporting social works in Italy and around the world. The role of the Gigi Tadei Foundation as a shareholder of the T&M Holding S.p.A. Group, represents a formal, regular and lasting commitment on the part of the Group, to allocate part of its profits to charity.

Although the Gigi Tadei Foundation is a separate entity from Teddy, it plays a fundamental role in keeping Teddy's Dream alive by supporting charitable and social work, also thanks to the dividends it receives, most of which come from Teddy S.p.A.'s profits.

These commitments are becoming more and more important every day, thanks to the sustainability journey undertaken with all employees, which aims to measure and strengthen the social commitment of the Teddy Group and the Gigi Tadei Foundation.

Teddy's social goals
and objectives