Since 2013, once a month, there is a “special day” at Teddy, very different from all the other days: it is the “onboarding” project, which Veronica Pulga and Giorgia Zurlo have been managing for more than 10 years.
“The aim is to give the newly hired a warmer welcome, during a day of formal induction different from the others, where we leave much space to people and their stories; we also tell them about the story of the Company, its foundation, the anecdotes about our founder Vittorio Tadei, the story of the brands. And we also introduce all the tools designed for employees and the services dedicated to people”.
A day focused on sustainability and Corporate Citizenship was recently added also thanks to the involvement of Ida Tucci, the secretary of Gigi Tadei Foundation: a way to tell everybody, especially to new employees, the social mission of the Company.
“As soon as we meet them, we break the ice asking them how they learnt about Teddy, what their path to the company was, what made them to apply for a job with us and we have them explain their first impression as they set foot in it, be the first problems they faced or the first exciting moments. We wish to make people talk about themselves, what they experience and think. The response of employees is always interesting because it is a day different from the others, when new relationships are created, a day that enriches both us and them”.
The informal way with which the day is proposed helps the personality of newly hired to emerge, their curiosity to be stimulated and makes them start that path of community awareness, of trade-off between corporate culture and the everyday experience of people that is essential in order to make anyone feel involved and the right sense of belonging be developed.
With regard to this, Veronica and Giorgia say that one of the most important moments of the day “is experienced immediately at its beginning, when the Dream as written by Vittorio Tadei is read as a first thing: that is the cornerstone of our corporate culture, our “deep Why” and it is then interesting to come full circle asking the newly hired what their dreams are, what makes them wake up in the morning and come to work right for Teddy. This was also Vittorio’s traditional approach: he used to talk to anyone as they were a person, not an employee”.
Often, they add, “the passions of people emerge, which not necessarily have to do with their job. In this way work is used as a chance to tell who you are and understand whether who comes from the outside feels immediately integrated in our corporate culture. It actually often happens that the day makes us understand the approach people have towards work but also towards life more in general”.
This day therefore can remain in the minds and the heart of those who experience it, also for its emotional value: just like, as Veronica and Giorgia say, when “we meet girls who grew up following Rinascimento myth, the brand they chose for their 18th birthday or graduation party and now are working for as a part the brand team, their own dream they managed to fulfil. This makes us understand that nothing can be taken for granted so we appreciate our job even more. Or more: people coming from completely different corporate cultures, who are surprised because their colleagues say hello to them in the morning at the entrance, are happy to meet and are able to create a familiar environment”.
There are also emotional moments when the charitable projects Teddy is committed to support are introduced: the feeling of urgency for the gift of self-giving that moved Vittorio and the most intimate wishes of people clearly emerge at that time.
“Feedbacks are all positive. They actually ask us to do it even earlier because it helps them to be oriented in the Company. It is a very useful time in the end, and it also happened that collaborators who have worked in the Company for years asked us to participate in it. Because the need to remind ourselves who we are, our story, our culture, our identity is something everyone feels and it is the fil rouge at Teddy”.