• The Rimini-based corporate group that manages Terranova, Calliope and Rinascimento brands is able to steer a straight course and looks forward to a constant growth in the long term.
• Teddy brought forth a truly worldwide expansion, from Austria to Philippines.
• Teddy brands were back in some countries they had been forced to leave due to wars or currency issues.

Rimini, January 20th, 2022 - Gruppo Teddy, one of the main players in the international fast fashion market, ends 2021 with a record figure for the development of the points of sale of its brands Terranova, Calliope and Rinascimento.

The new store openings totaled a number of 120, compared to the 94 openings originally planned, in 21 countries all over the world. 
2021 was a real “global” year for Teddy expansion, which included, besides Italy, countries like Austria, Greece, Bulgaria, Poland, Czech Republic, moving to Northern Africa with Morocco and to Middle East with Saudi Arabia and Kuwait, to Russia and Mongolia and to the Far East to Philippines.

A highly important fact was the corporate group could make it back into markets like Egypt, Jordan, Armenia and Kazakhstan, which it had to leave because of wars and inflation. It is a sign the brands’ identity and perception are strong in those places and franchisees kept on trusting their partnership with Teddy.

One of the drives for the growth of Teddy brands is the certainty shoppers are back in stores after each wave (65% of Italians wish to go back shopping in the stores), even in a year still marked by restrictions and store closures both in Italy and abroad.

Teddy especially trusted its people and organization, feeling the pandemic would not undermine the sound foundations of the company, which was therefore ready to recover a development path with a renovated dynamism.

“We wanted to trust two essential elements of our corporate culture: the customer-driven approach and the shared entrepreneurship, which allowed us to go beyond the goals we had set”, commented Teddy Development Head Manager, Pierluigi Marinelli.
“At the same time, we adopted a tactical approach that makes us be highly keen on grabbing any unexpected opportunity. However, such a result is mainly due to the sound relations with local business partners we have built over the years, which proved to be stronger that the pandemic storm”, concluded Marinelli.

With regard to the brands, Terranova and Calliope kept their promise to open several stores to consolidate their presence in markets where they are already operating.

Terranova, who led the international development, could rely on its flexibility, which allowed the brand to play on the modularity of stores’ size and on the different types of locations. 

Calliope focused on its development in Italy, which was its main goal, but it also approached several foreign markets, mainly in Eastern Europe.
The identity the brand is consolidating, the Italian style contaminated by international trends, and the variety in the collections it can offer proved to be the trump card for a steady growth. 

In 2021 Rinascimento exceeded the number of 100 stores opened, thanks to the franchising format “on a sale-or-return basis” and the agile formula called “Fits you”, which is based on the close collaboration with our franchisees and the opportunity to open small stores with a smaller investment.

*2° Confimprese-Censis Report on retail in Italy - October 2021.