Rimini, October 20, 2025 – Rinascimento, a brand of Teddy Group and an ambassador of Italian fashion with a contemporary and feminine style, has inaugurated its first store with the new “Anthea” format in Bari, at the Casamassima Shopping Park. The format was designed to be easily replicated within major department stores in both the Italian and international markets.

With this initiative, Rinascimento aims to affirm its brand identity—already recognized and appreciated by an ever-growing customer base—by developing new and carefully selected monobrand stores to complement its wholesale presence. The goal is to build stronger relationships with customers and foster lasting loyalty.

Currently, the brand counts 112 monobrand stores (33 of which operate under the Fits You format), along with representation in 81 countries through the wholesale channel and 27 nations reached via e-commerce.

The new format has also debuted at the Walther Park shopping center in Bolzano, while another opening is scheduled for the end of the year in Turin, at Le Gru.

The new “Anthea” format goes beyond a simple aesthetic renewal — it is a true statement of intent. It is not merely a new store, but the embodiment of a philosophy that places beauty in all its forms at the center, with the goal of redefining the shopping experience.

The new store concept is built on three main pillars:

Design as a “Neutral Canvas” to enhance the garment.
“We chose a clean and minimalist aesthetic, where the space acts as a discreet and refined backdrop. The main goal of the design is to make Rinascimento products the true protagonists, allowing colors, fabrics, and details to stand out without distraction — in an atmosphere of pure elegance.”

An elevated and intuitive shopping experience.
“Beauty is not only what you see, but what you feel. The strategic reduction of floor displays in favor of innovative perimeter solutions frees up space, creating a smoother and more open customer path. This layout not only improves the visibility of garments but also ensures a more comfortable and relaxed shopping experience, inviting customers to interact freely with the collections.”

Harmony between functionality and aesthetics.
“In ‘Anthea,’ beauty merges with functionality. Every element — from the lighting system designed to enhance fabrics to the layout of spaces — was created to be both visually appealing and efficient. The result is an environment that improves operational efficiency while maximizing customer satisfaction, showing how intelligent design can enhance both product beauty and spatial harmony.”

“Anthea” is a journey where femininity is not a one-way path, but a world full of nuances.
It is an invitation to rediscover oneself through the elegance, beauty, and craftsmanship that have always distinguished the Rinascimento brand.

TEDDY GROUP
Teddy Group is an international fashion company founded with a clear ambition: to dress the world in beauty and hospitality, promoting the personal fulfillment of those who wear, create, sell, or choose its garments.

With consolidated revenues exceeding €735 million (2024) and a presence in over 80 countries through its brands Terranova, Calliope, Rinascimento, and QB24, Teddy promotes a vision of accessible and inclusive fashion that enhances each person’s identity and journey.

Founded in Rimini in 1961, the company has carried forward for over sixty years the dream of its founder Vittorio Tadei: “to build a great company that earns a lot in order to create jobs and allocate part of its profits to social initiatives, in Italy and around the world.”

Today, that dream lives on as a purpose guiding every decision: to create collections, spaces, and relationships that embody authentic beauty and tangible hospitality, generating sustainable value for people and the communities where the Group operates.