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Put Carrère in Your Suitcase

One of the most beloved writers of all time meets the story of Teddy in a single word: identity

CarrèreIl socio di minoranzaIdentity

Stories of belonging and dreams,
two great values that have always characterized us

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Mani femminili con smalto rosso tengono aperto il libro 'Il socio di minoranza' di Bardazzi e Lessi su Vittorio Tadei, segnalibro blu visibile
Read the book

Who was Vittorio Tadei, really?

In the book The Minority Shareholder, journalist Marco Bardazzi takes us on an intimate and profound journey through the life of Teddy’s founder, drawing on unpublished stories and testimonies. It tells the story of a visionary entrepreneur who always chose to put people at the center, believing that work could be a place of growth, dignity, and sharing.

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People are the core of every successful company.

Recognizing the right people to surround yourself with is the most important intuition an entrepreneur can have. When a founder believes so deeply in the value of work, that belief continues to live on even after they are no longer physically present.