“And the Oscar goes to…” Awards pass, stories remain: what are our daily Oscars?

Every year, the world of cinema experiences its symbolic moment. In 2026 as well, the Oscars turned the spotlight on films, directors, and actors celebrated for their talent. For one night, Hollywood becomes the center of global attention, and that golden statuette seems to represent the peak of a career. Yet, looking closely, many of the artists who have won that statuette seem to tell a slightly different story.

Some keep it in almost unexpected places, as if they want to remind themselves that the value of a journey does not end in an object. Russell Crowe, for example, has recounted several times that he keeps his Oscar in the chicken coop of his family ranch in Australia. Gwyneth Paltrow, on the other hand, admitted with a certain irony that she uses hers as a doorstop in her home garden. Curious anecdotes, certainly. But they are also small signs that say something profound: a career, a work, a story are never reduced to a trophy. At the same time, awards like the Oscars remain a precious opportunity: they recognize the merit of great projects and allow us to discover works or performances that we might otherwise risk missing. Even the 2026 edition, in this sense, has shone a light on works and performances that deserve attention, bringing back to center stage films to be revisited or discovered, such as Sinners or One Battle After Another, and performances capable of surprising and opening new perspectives. 

These are moments that invite us to stop, to look closer, to let ourselves be surprised.

The Oscars are also a place for gratitude—think of speeches that have become iconic, like those of Roberto Benigni or Matthew McConaughey—but sometimes they become a space for strong stances, unexpected gestures (did someone say Will Smith?), or even rejections of the logic of competition, such as that of Sean Penn, who deserted the ceremony this year despite a widely predicted victory. And then there are moments that, for better or worse, remain etched in memory precisely because they happen in front of everyone's eyes. This is also their value: concentrating attention, creating a meeting point between different stories, sparking a conversation. Yet, the true consecration of a film often comes long after that night. It comes when the audience continues to choose it, to re-watch it, to quote it over the years. When it enters the collective memory and becomes part of people's lives. Perhaps the true consecration is not a statuette. It is trust. It is that relationship built over time, often away from the spotlight. 

At its core, the life of a business also has something in common with this dynamic. When we think of our history, we go back to Vittorio Tadei’s original intuition. In the beginning, there were no awards or spotlights, nor an international network of stores. There was the desire to play one's talent to the fullest, to follow a passion, to build something that made sense by truly putting people at the center. A bit like what happens to someone imagining a film: they don't do it to win an award, but to give shape to an idea they feel is necessary.

Then, over time, that vision took shape and grew. Today we are a group in constant evolution, with new projects, new openings and, above all, new people joining every year. In 2026, we aim to welcome 120 new openings and 260 new hires: numbers that tell a story of concrete growth, but which only gain value within a longer narrative made of relationships and trust built over time. 

Some recognition has arrived as well - such as the Gold status at the Deloitte Best Managed Companies Award, obtained for the fourth consecutive year - along with other signs that tell of our journey, such as the “Entrepreneur for the Common Good” award given to Emma Tadei, daughter of Vittorio, as well as CEO of Rinascimento and president of the Gigi Tadei Foundation. These are important milestones, opportunities to stop and recognize the work done. But it is not from there that everything started. And it is not there that everything is measured. 

Our story is measured elsewhere, in the growth of people. This is why we invest in training: in Rimini, a 2,200 m² retail center allows for learning by doing, while upskilling paths, projects on artificial intelligence, and the Teddy500 internal school support continuous development. Furthermore, clear growth plans have been created for over 200 corporate roles to make each person's professional path transparent. 

Those who enter Teddy discover that the desire is truly to put the person at the center, with everything they bring with them. Skills are important, but they do not exhaust the richness of what each individual can contribute. Perhaps this is also why many people choose to stay: because they find a space in which to grow, experiment, make mistakes, and start again.

Therefore, if we ask ourselves what our daily “Oscars” are, the answer is simpler than it seems. They are the customers who continue to choose us, returning to our Terranova, Calliope, Rinascimento, and QB24 stores. They are the young people who join the company with a living desire and the urge to build something of their own. They are the people who have worked with us for a long time and who, even today, approach projects with the enthusiasm of the first day. They are the teams that transform ideas into reality, and ideas into relationships. 

The story of Teddy is made of precisely these steps. Of visions that, step by step, have found a concrete form. And of others that continue to question our present. Because if there is one thing we have learned in these years, it is that success is a relationship that renews itself over time. A bit like what happens with films that truly remain in memory, those that last more than one night, those that continue to be chosen. Every day.