Milan, February 2026 – The Teddy Group, one of the international leaders in the fashion sector with the brands Terranova, Calliope, Rinascimento and QB24, continues to record positive growth in 2025. A performance that shows development counter to that of the fashion sector, which is facing a period of crisis caused by weak demand and declining consumption.

In 2025 the Group opened 115 stores, including directly operated mono-brand stores and franchised locations, as well as strengthening its wholesale presence thanks to numerous distribution partners, thus bringing its products to over 80 countries and reaching a net total of nearly 900 stores. For 2026, the intention is to pursue a consolidation policy aimed at steady and balanced growth, with a strategic vision that combines global expansion and technological innovation, without ever neglecting human capital and the centrality of people. Personal enhancement and fulfillment are in fact two key pillars of the path traced 65 years ago by Vittorio Tadei, who wanted to create a company deeply connected to the values of the people who live it every day, the so-called Teddy Dream. A dream that takes shape every day thanks to the Group’s constant support for its employees, who can benefit from growth plans, welfare tools and continuous training.

The vision for 2026 is based on four strategic drivers. First and foremost, greater differentiation of brands and collection offerings: through its purpose and targeted awareness investments, the Group aims to strengthen the distinctive identity of each individual brand in order to meet the needs of a more heterogeneous audience. Great attention is also given to training and supporting the talents within the Group: continuous training projects, welfare plans and a recruitment campaign aimed at supporting growth will continue. At the same time, another strategic pillar is digital, an area of investment that will concern both proprietary websites and marketplace presence, in order to offer customers an increasingly complete, satisfying and widespread experience. The path of environmental, economic and social sustainability will also be central: thanks to the investments already made in sustainability, a new strategic plan will guide the Group over the next five years.

New hires, training and corporate citizenship program

The Group plans more than 260 new hires, including around 60 positions across the Rimini, Bologna and Gatteo offices, with a specific focus on roles working in the field of data analysis. On the store side, in 2026, 30 directly operated openings are planned in Italy for all brands, with 200 hires. Training programs are always active, with a retail training center aimed at store leadership roles such as store managers, visual managers and warehouse managers. The center covers over 2,200 square meters and includes classrooms, full-scale reconstructed stores and display windows where participants can put the skills learned into practice. Each year, the center welcomes between 300 and 350 participants from more than 19 countries, representing a successful model for attracting and enhancing talent in specialized retail. Training paths are also enriched with programs dedicated to integrating AI into every business process. In addition, Teddy500 fits into this framework, the corporate school designed to develop professional skills and prepare company talents to become the leaders of tomorrow.

The provision of measures to support parenthood will also continue, such as a €500 baby bonus for newborns, the company nursery at the headquarters with subsidized fees, and €600 vouchers for each child for enrollment in affiliated summer camps in Rimini. The “growth plans” will also continue—step-by-step progressive pathways for over 200 roles—aimed at fostering fair and transparent communication among employees and allowing everyone to have a clear idea of the potential of their professional path.

The Group’s corporate culture is expressed through a sense of responsibility towards the needs present in the community, particularly towards young people and the inclusion of vulnerable individuals in the workforce. This takes place through the projects of the Corporate Citizenship program, formalized in 2022 but rooted in the company’s history thanks to the vision of Vittorio and Gigi Tadei. Social commitment has been an integral part of the company’s DNA since its origins and has evolved from a personal sensitivity of the Tadei family into a structured program involving the entire community of employees. The fundamental objective is to build a corporate community attentive to the needs of others, based on the culture of giving, understood as the free offering of oneself, one’s skills and, above all, one’s time for a common good. It is not just charity, but active commitment that enhances the social contribution of the individual to create a more welcoming world. The initiatives through which this commitment unfolds are numerous: for example, participation in the National Food Collection Day in November, with local activities in supermarkets, the annual collaboration with the Banco Alimentare foundation, with two company collections at all Teddy offices in spring and in directly operated and affiliated stores in October. Employees are also given the opportunity to engage in volunteer experiences, in social and environmental fields, with the social organizations supported by the company.

Training also starts immediately: the Group has chosen to transform the classic PCTO (school-work alternation program) into a different experience for young people entering the world of work for the first time. Unlike standard pathways, Teddy provides a reimbursement of €900 to foster responsibility and recognize students’ commitment: in 2025, 19 training paths were launched, achieving a 97% positive feedback rate.

In 2022, Teddy also established the call for proposals “Teddy supports those you care about,” a project designed to financially support social organizations proposed by colleagues, allocating €24,000 each year to support up to a maximum of 12 non-profit social organizations. In 2025, 28 requests were received, resulting in support for 12 specific projects.

Retail expansion and digital presence: omnichannel growth continues

In 2026, Teddy continues its course of physical and digital openings, thus strengthening its omnichannel network. The Group plans 120 new physical openings in 2026: 65 for Terranova, 40 for Calliope and 15 for Rinascimento and QB24. Following retail development, there will also be digital development, a fundamental pillar of this new year: digital expansion will touch key markets such as Germany, Russia and Southeast Asia, with some of the main e-commerce marketplaces.

“2025 has been a year of strong investments for us, especially on the front of our omnichannel presence and supply chain. During this period, despite an increasingly challenging geopolitical context, we have laid solid foundations for a 2026 that we look at with great confidence, also considering how it has started. It will be a crucial year, in which we aim to leverage the capital allocated to business growth, addressing a fundamental challenge for us: to grow globally while continuing to remain faithful to our vision and our values, without ever losing focus on profitability objectives, on people, on our employees and on our consumers, who remain at the center of every choice.” – comments Alessandro Bracci, Chief Executive Officer of Teddy S.p.A.

About Teddy

The Teddy Group is an international fashion company born with a precise purpose: to dress the world with beauty and a welcoming approach, fostering the personal fulfillment of those who wear, create, sell or choose its garments. With consolidated revenues of over €735 million (2024 data) and a presence in more than 80 countries through the brands Terranova, Calliope, Rinascimento and QB24, Teddy promotes an idea of accessible and inclusive fashion aimed at enhancing the identity and path of every person. Founded in Rimini in 1961, the company has for over sixty years pursued a business model inspired by the dream written by its founder, Vittorio Tadei: “to build a large company that earns a lot in order to create employment and allocate part of the profits to social works, in Italy and around the world.” Today that dream translates into a purpose that guides every choice: to create collections, environments and relationships that are expressions of authentic beauty and concrete hospitality, generating sustainable value for the people and the territories in which the Group operates.