From Largo Consumo, March 2026

By Paola Risi

In the year celebrating its 65th anniversary, the Teddy Group—founded in Rimini by Vittorio Tadei and head of the brands Terranova, Calliope, Rinascimento, and QB24—aims to consolidate its presence in the Italian and international clothing market. The group continues to reinvest profits into a multichannel retail concept based on a commercial network that has now reached 934 stores, alongside its historic wholesale distribution and growing e-commerce expansion. This business model has proven successful so far, leading the company's turnover to reach 735 million euros in 2024 (a 7.5% increase over 2023), corresponding to 1.18 billion euros in global sell-out.

Franchise Resources

Starting from the dream of a visionary founder, the Teddy Group’s purpose has coincided with offering young, accessible fashion and fostering the personal fulfillment of those who choose, create, or sell the garments, emphasizes Development Director Luca Binci. He specifies how this purpose identified the partnership with local entrepreneurs, and particularly the "sale or return" (consignment) franchising formula, as a reference model and a fundamental strategic driver. About two-thirds of our stores are entrusted to franchisees because the group believes that mixing corporate know-how with the expertise of local entrepreneurs creates a more effective connection with local needs. Once the relationship is established, the franchisee only pays for what they sell, while maintaining a stable margin even during promotional periods, while leftover stock is managed by Teddy, as is the management of collections and restocking.

International development is another distinguishing element, as the group is present with physical stores in over 40 countries, a figure that rises to 80 when including wholesale distribution. This network anticipates further expansion by planning development divided equally between Italy and abroad and maintaining the ratio of one-third corporate openings and two-thirds franchising. The strategy also involves favoring areas with more stable currencies and keeping those more at risk within a range of 10-15% of the total.

Network Development

Taking these guidelines into account, the group opened 115 new points of sale globally in 2025. Net of relocations and closures, the effective growth was about 40 stores compared to 2024, an increase that led the network to exceed 900 points of sale in 2025 with the goal of reaching 1,000 by the end of 2026. Regarding corporate openings, the group has allocated resources of approximately 30 million euros, which is a partial share of total investments primarily oriented toward brand and product innovation and digital development.

An Offering for Everyone

Focusing on the four brands, Terranova is the group’s first, born in 1988 and characterized by a young and contemporary offering. Since May 2025, new openings and restylings have followed the new "Riviera 2.0" concept, which reinterprets the Romagna spirit with wooden walkways, beach-style fitting rooms, and high-impact LED walls. The Rinascimento brand, present with 89 points of sale plus 42 stores under the Fits You formula, recently launched the new "Anthea" concept store, which aims to offer a refined shopping experience highlighting Italian design for modern and feminine women. The Calliope brand, which counts 240 stores, was completely renovated two years ago with the "Wonderlines" concept store, which uses a single-level display to allow the fashion content of its collections to stand out more strongly. Finally, the QB24 brand is still in its testing phase, currently present with one small-scale point of sale offering a smart-casual proposal for men.

Supply Chains

The Teddy Group fully outsources its production, mainly abroad for Terranova and Calliope, while Rinascimento and QB24 are made almost entirely in Italy. In both cases, the supply chain is highly integrated, with offices and collaborators constantly overseeing all production sites. Conversely, the logistics center in Gatteo (FC) is owned by the group; it is a cutting-edge 79,000 sqm hub that centralizes the distribution of all brands, managing approximately 100,000 packages per week. Regarding human resources, the company now counts 4,000 employees and reaches 10,000 employees globally when considering the indirect employment of the franchise world. One of the most significant projects is Teddy500, a business school involving 200 managers every year to ensure the company's know-how and value system are transmitted at every level.