Musical bonds: when art reminds us that we were born as a community

There is a distinctive trait in Rosalía's artistic work that is as striking as her iconic voice and stage presence: her ability to transform every track into shared territory. LUX, her latest project, with its sounds and languages, serves as a meeting point between her Spanish roots—which explode through flamenco—and the rest of the world, thanks to the use of influences reminiscent of contemporary electronic music, pop, opera, and folk. Rosalía composes as if she intends to build a bridge, merging tradition with elements from distant worlds, creating a new language that belongs to everyone.

Us and Music: connection, territory, and culture

This attitude of openness, listening, and integration is part of our reality and makes our work at Teddy a way to explore what is happening around us. We were struck by Rosalía’s latest creation because in her music we found something in common with our approach to work: the desire to welcome and include diversity and to rediscover both tradition and innovation.

What makes LUX so fascinating? Rosalía’s album moves among different languages, distant cultures, and spirituality. She mixes not just music but languages: Spanish, Catalan, English, French, Italian, and even hints of African and Arabic tongues, creating a musical fabric that dialogues with diverse traditions without losing identity.

As Rosalía herself often emphasizes, this approach is not just a stylistic choice or purely aesthetic; it represents the discovery of a spiritual dimension in music, where creativity becomes a bridge between distant worlds and allows us to perceive the shared humanity that connects people beyond borders, histories, and cultures.

In this sense, music becomes not only entertainment but a vehicle for dialogue and mutual understanding — a principle that Teddy embraces in its daily work by promoting inclusive environments and valuing differences as sources of harmony and innovation.

A Community made of different voices

Pluralism, diversity, uniqueness, the value of tradition and discovery are not opposing elements for us. On the contrary, they are essential and indispensable ingredients for anyone who wants to undertake creative and courageous business. Following familiar models might be a safer path — just as in music, creating what the audience has already endorsed would give any artist certainty of success.

But true beauty, like a vibrant and curious company, is not built solely on what we already know. Just as Rosalía builds her artistic identity through bold blends, at Teddy we have sought to make diversity a strength.

Those who work in our stores, offices, and logistics centers come from different stories, traditions, and experiences, united by a clear idea: a community that recognizes shared values but grows thanks to the diversity of its people. Our very essence is made up of different souls, just like our brands — Terranova, Calliope, Rinascimento — which are part of a cohesive group but each express their own uniqueness and story.

What do they share concretely? The same idea of fashion as a tool for self-discovery, a space for dialogue, and a means to celebrate beauty. But there’s more. Rosalía’s music also teaches us the fundamental importance of listening to our roots, our instruments, and the voices of others. Nothing ever originates from a single voice — a project is always the result of collaborative work.

Listening makes it possible to layer elements without any one dominating the others. For enthusiasts of the genre, it’s clear that Rosalía never betrays flamenco — she always reinvents it. For us, experimenting means seeking new solutions while remaining faithful to who we are: a family-like company built on authentic relationships, where professional growth is also personal growth and where every choice is guided by the idea of building a shared future.

Beauty as a compass

The story Rosalía tells with LUX, and which we embrace ourselves, is simple: beauty arises from encounters. And community is born when we see in the other not a distance, but an opportunity. Teddy wants to be exactly this: a place where people feel part of something bigger — where work is not just a task but a contribution to a collective project. Where harmony, like in music, is the sum of all our differences. Because, in the end, we were born as a community. 

And we continue to grow every day like a great choir singing together the same desire: to create beauty, together.