A party inaugurated the new Terranova flagship store in the heart of Barcelona on 2nd December. Dancers, music and lights enlivened the whole 1,500 sqm of the historic building.

An unusual store the Spanish one which blends traditional architecture with the innovation of the Teddy world. Pictures, original flooring and historic paintings hanging on the walls can be admired along with works by Alex Fowkes, an artist who travels the world creating graphic installations, and who, for Terranova, has created some of the graphics inside the store.

The three floors of the historic residence with four entrances and now six store windows house the men, women, kids, and accessory lines and the Terranova underwear.

There were many surprises for the customers who entered the new flagship store to try their luck with the special wheel of fortune with many presents in store or to watch the show of the skaters who, between calle Boters and calle del Pì, accompanied tourists and Spanish people to the rhythm of music.

Three years of work lie behind the store, which today is the beginning of a new development for the brands of the Teddy Group in Spain. In fact, we are already evaluating the possible opening of other franchises in some of the most important Spanish cities.