COCA COLA/ TERRANOVA: #ENJOYLIFETOGETHER!
Rimini, 27 April 2017 – Terranova, one of the most famous fast fashion brands in Europe, managed by Gruppo Teddy, has just launched a co-branding partnership with Coca-Cola, one of the the most recognized brand worldwide.
The Terranova Style team will design Coca-Cola branded menswear and womenswear for 230 Terranova stores, including Italy, Poland, Czech Republic, Bulgaria, France, Spain, Switzerland as well as on the website terranovastyle.com.
The co-branding partnership is based on the values the brands share and on which they build their business such as joy, happiness, fun and “togetherness”: summarized by the collaboration hashtag #enjoylifetogether, and #cokestyle which will mark the event in all touchpoints.
The collaboration will be promoted in Terranova retail globally with regional activations including Coca-Cola + Terranova Shop window displays, interactive content in store and to a dedicated landing page created on the corporate website via the link terranovastyle.com/collezione/Coca-Cola/EnjoyCocacolaTerranova.html
Terranova has designed a special gift pin for every customer who purchases a Coca Cola/Terranova-branded garment, online or in the dedicated stores.
For more information about this special collaboration on the blog blog.terranovastyle.com and on Terranova social pages on Facebook, Instagram and YouTube.